Digital Marketing
Diploma
2 Years
120
Greek & English
The Diploma in Digital Marketing introduces students to the most pertinent and transformative aspects of digital marketing, providing them with knowledge of the fundamental theories, concepts and methods of digital marketing. The Diploma in Digital Marketing supplies students with a well-defined set of practical skills to use digital media tools to plan and manage a digital marketing campaign. Students completing the Diploma in Digital Marketing will have amplified knowledge of digital marketing that can be exhibited and implemented in the workplace.
Career Prospects and Access to Further Studies
The internet is the primary medium for information, information, communication, entertainment and shopping. Thus, for marketing their products/services organizations have largely replaced traditional marketing with digital in order to meet the new data! Graduates of this program have the opportunity to work in the following organizations and professions and/or continue their studies in a Bachelor’s degree program in the field of Digital Marketing, Marketing, Business Administration, etc.:
- Companies of all kinds,
- Advertising agencies,
- Web design companies, and
- As freelancers.
Professional Certifications
The course syllabuses of the program are designed to prepare the students of the Digital Marketing Diploma to take external examinations and obtain, in parallel with their studies, the following professional certifications:
- Google Ads Search Certification,
- Google Ads Display Certification and
- Meta Certified Digital Marketing Associate.
Accreditation
This program of study is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education (CYQAA). CYQAA is the competent authority of the Republic of Cyprus responsible for ensuring the quality of higher education in Cyprus and for the support of the processes provided by the relevant Legislation, for the continuous improvement and upgrading of higher education institutions and their programs of study.
The qualification awarded is recognized by the Cyprus Council of Recognition of Higher Education Qualifications (KYSATS). KYSATS is the competent authority of the Republic of Cyprus for the recognition of higher education qualifications.
Purpose and Objectives
The program’s purpose and objectives are:
- To enhance students’ critical thinking, and to develop their analytical, problem-solving and decision-making skills.
- To provide a broad understanding of the marketing function and its significance for any organization.
- To introduce the marketing system, its foundations and institutions and expose students to product, promotion, price and distribution decision areas.
- To describe the concepts and emerging models of digital marketing.
- To gain a clear understanding of the value of digital marketing and why it is a vital component of your overall marketing strategy.
- To plan, create and effectively manage social media.
Intended learning outcomes
Upon successful completion of this program of study, its graduates will:
- Identify core notions of marketing and the role of marketing in business and society and recognize the valuing process as it relates to making optimal decisions in the domestic and global business environments.
- Apply innovative and integrated digital marketing skills to a variety of marketing settings.
- Conduct digital research, aid setting business objectives and support the development of a targeted digital marketing strategy.
- Set up, optimize, create, execute and report on marketing campaigns on Facebook, Twitter, LinkedIn, YouTube and Instagram.
- Enhance a website’s position by optimizing technical elements.
- Use analytical tools in measuring results and targets.
Use social media to develop and implement a social media marketing campaign.
Credit Requirements
The program requires a minimum of 120 ECTS credits as follows:
| ECTS | |
| General Education Requirements | 36 |
| Business Core Requirements | 42 |
| Major Requirements | 42 |
| Total | 120 |
General Education Requirements
| Course Code & Title | ECTS |
| ECO101 Principles of Microeconomics | 6 |
| ENG101 English Communication | 6 |
| ENG102 English Writing | 6 |
| ENG201 Advanced English | 6 |
| ENG205 Advanced English Communication | 6 |
| GRE101 Modern Greek | 6 |
| GRE201 Modern Greek II | 6 |
| HST101 European History | 6 |
| HST102 History of Cyprus | 6 |
| MTH101 Mathematics | 6 |
| MTH102 Statistics | 6 |
| PSY101 Introduction to Psychology | 6 |
| SOC101 Principles of Sociology | 6 |
Business Core Requirements
| Course Code & Title | ECTS |
| ACC101 Financial Accounting | 6 |
| ACC201 Financial Accounting II | 6 |
| CSC101 Fundamentals of Information Technology | 6 |
| CSC102 Computer Applications | 6 |
| CSC203 Management Information Systems | 6 |
| FIN101 Financial Management | 6 |
| LAW101 Business Law | 6 |
| MAR101 Principles of Marketing | 6 |
| MGT101 Principles of Management | 6 |
| MGT102 Introduction to Business | 6 |
| MGT302 Organizational Behavior | 6 |
Major Requirements
| Course Code & Title | ECTS |
| MAR201 Marketing Research | 6 |
| MAR202 Advertising Management | 6 |
| MAR204 Consumer Behavior | 6 |
| MAR205 Public Relations | 6 |
| MAR206 Digital Marketing | 6 |
| MAR207 Social Media Marketing | 6 |
| MAR208 Search Engine Marketing and Optimization | 6 |
| MAR209 Web Design and Analytics | 6 |
| MAR210 Content Marketing | 6 |
| MAR308 Strategic Marketing | 6 |
| MAJ101 Internship | 6 |
Year 1 – Fall Semester
| Course Code & Title | ECTS |
| CSC101 Fundamentals of Information Technology | 6 |
| CSC102 Computer Applications | 6 |
| ENG101 English Communication | 6 |
| MGT101 Principles of Management | 6 |
| MTH101 Mathematics | 6 |
Year 1 – Spring Semester
| Course Code & Title | ECTS |
| ACC101 Financial Accounting | 6 |
| ENG102 English Writing | 6 |
| MAR101 Principles of Marketing | 6 |
| MAR206 Digital Marketing | 6 |
| MTH102 Statistics | 6 |
Year 2 – Fall Semester
| Course Code & Title | ECTS |
| ENG201 Advanced English | 6 |
| MAR205 Public Relations | 6 |
| MAR207 Social Media Marketing | 6 |
| MAR209 Web Design and Analytics | 6 |
| MGT102 Introduction to Business | 6 |
Year 2 – Spring Semester
| Course Code & Title | ECTS |
| ENG205 Advanced English Communication | 6 |
| LAW101 Business Law | 6 |
| MAR204 Consumer Behavior | 6 |
| MAR208 Search Engine Marketing and Optimization | 6 |
| MAR210 Content Marketing | 6 |
Effrosyni Andreou
Associate Lecturer
Andreas Charilaou
Associate Lecturer
Marilena Christodoulides
Associate Lecturer
Gregoris Gregoriou
Associate Lecturer
Dr Christina Ioannou
Assistant Professor
Michalis Ioannou
Associate Lecturer
Yiannis Ioannou
Associate Lecturer
Dr Gregoris Liasis
Assistant Professor
Dr Charalambos Louca
Associate Professor
Thalia Malekou
Associate Lecturer
Dr Katerina Mantzouni
Lecturer
Charis Millas
Associate Lecturer
Emilia Orphanidou
Associate Lecturer
Dr Constandinos Papakyriacou
Lecturer
Dr Olivia Patsalidou-Kyriacou
Assistant Professor
Dr Andreas Petasis
Assistant Professor
Sophia Pratzioti
Associate Lecturer
Dr Yiannos Rossides
Lecturer
Dr Christodoulos Skouroumounis
Assistant Professor
Dr Christina Tsolaki-Patsali
Lecturer
Effrosyni Andreou
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BA in English Language and Literature, University of Cyprus, 2018
MA in Language and Communication Coaching, Radboud University, 2019
Andreas Charilaou
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
Bachelor of Science in Accounting, Intercollege, 2000
Bachelor of Science, University of Manchester Institute of Science and Technology (UMIST), 2001
Associate, The Chartered Institute of Bankers, 2001
Fellow Member, Certified Accountant, Association of Chartered Certified Accountants (ACCA), 2004
Master in Business Administration, Cyprus International Institute of Management, 2010
Marilena Christodoulides
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BA in Graphic and Advertising Design, Frederick University, 2009
Certified Digital Marketing Professional, Digital Marketing Institute, 2016
MSc in Business Management, Cyprus International Institute of Management, 2017
MCIM, Chartered Institute of Marketing, 2022
Gregoris Gregoriou
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BSc in Computer Science, University of Nicosia, 2008
MBA in Management Information Systems, University of Nicosia, 2011
Dr Christina Ioannou
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BA in History and Archaeology, University of Cyprus, 2002
MA in Ancient Classic Literature and History, University of Paris X-Nanterre, 2003
PhD in Ancient History and Archaeology, University of Paris IV-Sorbonne and Paris X-Nanterre, 2010
Michalis Ioannou
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
Diploma in Computer Science, Cyprus College, 2002
BSc in Computer Science, University of Kent, 2004
MSc in Network Centered Computing, The University of Reading, 2005
Yiannis Ioannou
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
Bachelor in Law Literature, 1998
Master in Law, 2000
Dr Gregoris Liasis
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BSc and MSc in Electrical and Computer Technology Engineering, University of Patra, 1996
PhD in Information and Communication Systems, Open University of Cyprus, 2016
Dr Charalambos Louca
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
M.Sc. in Economics, University of Economics in Varna, 1988
Ph.D. in Economics, University of Economics in Varna, 1994
Thalia Malekou
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BA in English Language and Literature, 2006
MA in Education (Special Educational Needs), 2008
Dr Katerina Mantzouni
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BSc Mathematics, University of Patra, 2010
MSc Mathematics of Computers and Decision Making, University of Patra, 2014
PhD in Statistics, Athens University of Economics and Business, 2022
Charis Millas
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BSc in Accounting, University of Cyprus, 2000
MBA in Financial Management, Johnson & Wales University, 2002
Emilia Orphanidou
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BA in Business Management and Communication, Wittenberg University, 1997
MBA in Marketing, Coventry University, 1999
Dr Constandinos Papakyriacou
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BSc Psychology, University of Nicosia, 2011
MA General/ Theoretical Psychology, Fairleigh Dickinson University, 2014
Ph.D. Clinical Psychology, University of Nicosia, 2022
Dr Olivia Patsalidou-Kyriacou
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BA in Social Policy and Criminology, Τhe University of Hull, 1999
MA in Research and Thesis in Social Policy, The University of Nottingham, 2000
PhD in Social Policy and Administration, The University of Nottingham, 2014
Dr Andreas Petasis
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BA in Business Administration, University of Sunderland, 1999
MBA in Management and Marketing, Maastricht School of Management, 2003
Certificate in Accounting, The Association of International Accountants, 2007
PhD in Human Resource Management, Northcentral University, 2018
Sophia Pratzioti
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BA in Computer Science, Ionian University, 2008
MSc in International Business, University of Birmingham, 2010
MSc in Information and Communication Systems (System Security), Open University of Cyprus, 2018
Dr Yiannos Rossides
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BA of Business Administration, Cyprus College, 1995
Master of Business Administration (MBA), Arkansas State University, 1996
Ph.D. (Management & Marketing), University of Stirling, 2011
Dr Christodoulos Skouroumounis
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
BSc in Electrical and Computer Engineering National, Technical University of Athens, 2014
PhD in Electrical and Computer, University of Cyprus, 2019
Dr Christina Tsolaki-Patsali
Higher education (Qualifications, Academic Institution, Award Year) and other qualifications:
Dip in Banking, Institute of Banking Studies Cyprus, 2007
BA in Business Administration, European University, 2011
Master in Business Administration, Kingston University, 2007
DBA in Human Resource Management, Northcentral University, 2016
- High employment rate of graduates
- Accredited program of study – Recognized diploma
- Taught by experienced digital marketing professionals
- 150 hours of practical training in fully equipped laboratories
- Evening classes
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Digital Marketing is the profession of the future. American College professors are by our side, providing appropriate education through projects and many laboratory hours, which make us competitive in the labor market.
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Frequently Asked Questions
If you are a Cypriot citizen or a citizen of a member state of the European Union, you have lived with your family in Cyprus for the last 5 years and have an annual gross family income of up to €59,000, you may be eligible to receive the Cyprus Government Student Sponsorship of up to €3.420 / year. You can find out if you are eligible for the sponsorship by contacting officers of the College. The College officers are on hand to help you prepare your application for the sponsorship.
Of course, for courses that you have successfully completed you can be exempted from corresponding or related courses. Based on the regulations of the Cyprus Council of Recognition of Higher Education Qualifications, you can transfer credits of up to 50% of the total credits of your program of study you will be studying. This means that for bachelor’s degree that bears 240 ECTS you may transfer up to 120 ECTS.
Yes. After you successfully complete this accredited program of study, you can transfer the courses you have successfully completed and continue to a related Bachelor’s degree program of study.
Attending this program does not require knowledge of the subjects of study. Teaching commences with the basics and progresses to the most advanced.
