Digital Marketing

Diploma | 2 years of study | 120 ECTS

The Diploma in Digital Marketing introduces students to the most pertinent and transformative aspects of digital marketing, providing them with knowledge of the fundamental theories, concepts and methods of digital marketing. The Diploma in Digital Marketing supplies students with a well-defined set of practical skills to use digital media tools to plan and manage a digital marketing campaign. Students completing the Diploma in Digital Marketing will have amplified knowledge of digital marketing that can be exhibited and implemented in the workplace.

The program’s purpose and objectives are:

1. To enhance students’ critical thinking, and to develop their analytical, problem-solving and decision-making skills.
2. To provide a broad understanding of the marketing function and its significance for any organization.
3. To introduce the marketing system, its foundations and institutions and expose students to product, promotion, price and distribution decision areas.
4. To describe the concepts and emerging models of digital marketing.
5. To gain a clear understanding of the value of digital marketing and why it is a vital component of your overall marketing strategy.
6. To plan, create and effectively manage social media.

Intended Learning Outcomes

Upon successful completion of this program of study, its graduates will:

1. Identify core notions of marketing and the role of marketing in business and society and recognize the valuing process as it relates to making optimal decisions in the domestic and global business environments.
2. Apply innovative and integrated digital marketing skills to a variety of marketing settings.
3. Conduct digital research, aid setting business objectives and support the development of a targeted digital marketing strategy.
4. Set up, optimize, create, execute and report on marketing campaigns on Facebook, Twitter, LinkedIn, YouTube and Instagram.
5. Enhance a website’s position by optimizing technical elements.
6. Use analytical tools in measuring results and targets.
7. Use social media to develop and implement a social media marketing campaign.