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Digital Marketing

 

Diploma | 2 years of study | 120 ECTS

 

 

The Diploma in Digital Marketing introduces students to the most pertinent and transformative aspects of digital marketing, providing them with knowledge of the fundamental theories, concepts and methods of digital marketing. The Diploma in Digital Marketing supplies students with a well-defined set of practical skills to use digital media tools to plan and manage a digital marketing campaign. Students completing the Diploma in Digital Marketing will have amplified knowledge of digital marketing that can be exhibited and implemented in the workplace.

 

 

 

The program’s purpose and objectives are:

 

  1. To enhance students’ critical thinking, and to develop their analytical, problem-solving and decision-making skills.
  2. To provide a broad understanding of the marketing function and its significance for any organization.
  3. To introduce the marketing system, its foundations and institutions and expose students to product, promotion, price and distribution decision areas.
  4. To describe the concepts and emerging models of digital marketing.
  5. To gain a clear understanding of the value of digital marketing and why it is a vital component of your overall marketing strategy.
  6. To plan, create and effectively manage social media.

 

Intended Learning Outcomes

 

Upon successful completion of this program of study, its graduates will:

 

  1. Identify core notions of marketing and the role of marketing in business and society and recognize the valuing process as it relates to making optimal decisions in the domestic and global business environments.
  2. Apply innovative and integrated digital marketing skills to a variety of marketing settings.
  3. Conduct digital research, aid setting business objectives and support the development of a targeted digital marketing strategy.
  4. Set up, optimize, create, execute and report on marketing campaigns on Facebook, Twitter, LinkedIn, YouTube and Instagram.
  5. Enhance a website’s position by optimizing technical elements.
  6. Use analytical tools in measuring results and targets.
  7. Use social media to develop and implement a social media marketing campaign.

 

 

The program requires a minimum of 120 ECTS credits as follows:

 

General Education Requirements | 36 ECTS

Business Core Requirements | 42 ECTS

Major Requirements | 42 ECTS

Total | 120 ECTS

 

 

COURSES OFFERED

 

General Education Requirements   

 

ECO101 Principles of Microeconomics (6)

ENG101 English Communication (6)

ENG102 English Writing (6)

ENG201 Advanced English (6)

ENG205 Advanced English Communication (6)

GRE101 Modern Greek (6)

GRE201 Modern Greek II (6)

HST101 European History (6)

HST102 History of Cyprus (6)

MTH101 Mathematics (6)

MTH102 Statistics (6)

PSY101 Introduction to Psychology (6)

SOC101 Principles of Sociology (6)

 

Business Core Requirements                      

 

ACC101 Financial Accounting (6)

ACC201 Financial Accounting II (6)

CSC101 Fundamentals of Information Technology (6)

CSC102 Computer Applications (6)

CSC203 Management Information Systems (6)

FIN101 Principles of Financial Management (6)

LAW101 Business Law (6)

MAR101 Principles of Marketing (6)

MGT101 Principles of Management (6)

MGT102 Introduction to Business (6)

MGT302 Organizational Behavior (6)

 

Major Requirements                        

 

MAR201 Marketing Research (6)

MAR202 Advertising Management (6)

MAR204 Consumer Behavior (6)

MAR205 Public Relations (6)

MAR206 Digital Marketing (6)

MAR207 Social Media Marketing (6)

MAR208 Search Engine Marketing and Optimization (6)

MAR209 Web Design and Analytics (6)

MAR210 Content Marketing (6)

MAR308 Strategic Marketing (6)

MAJ101 Internship (6)

 

 

 

 

 

 

 

 



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