Digital Marketing
Diploma | 2 years of study | 120 ECTS
The Diploma in Digital Marketing introduces students to the most pertinent and transformative aspects of digital marketing, providing them with knowledge of the fundamental theories, concepts and methods of digital marketing. The Diploma in Digital Marketing supplies students with a well-defined set of practical skills to use digital media tools to plan and manage a digital marketing campaign. Students completing the Diploma in Digital Marketing will have amplified knowledge of digital marketing that can be exhibited and implemented in the workplace.
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The program’s purpose and objectives are:
Intended Learning Outcomes
Upon successful completion of this program of study, its graduates will:
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The program requires a minimum of 120 ECTS credits as follows:
General Education Requirements | 36 ECTS Business Core Requirements | 42 ECTS Major Requirements | 42 ECTS Total | 120 ECTS
COURSES OFFERED
General Education Requirements
ECO101 Principles of Microeconomics (6) ENG101 English Communication (6) ENG102 English Writing (6) ENG201 Advanced English (6) ENG205 Advanced English Communication (6) GRE101 Modern Greek (6) GRE201 Modern Greek II (6) HST101 European History (6) HST102 History of Cyprus (6) MTH101 Mathematics (6) MTH102 Statistics (6) PSY101 Introduction to Psychology (6) SOC101 Principles of Sociology (6)
Business Core Requirements
ACC101 Financial Accounting (6) ACC201 Financial Accounting II (6) CSC101 Fundamentals of Information Technology (6) CSC102 Computer Applications (6) CSC203 Management Information Systems (6) FIN101 Principles of Financial Management (6) LAW101 Business Law (6) MAR101 Principles of Marketing (6) MGT101 Principles of Management (6) MGT102 Introduction to Business (6) MGT302 Organizational Behavior (6)
Major Requirements
MAR201 Marketing Research (6) MAR202 Advertising Management (6) MAR204 Consumer Behavior (6) MAR205 Public Relations (6) MAR206 Digital Marketing (6) MAR207 Social Media Marketing (6) MAR208 Search Engine Marketing and Optimization (6) MAR209 Web Design and Analytics (6) MAR210 Content Marketing (6) MAR308 Strategic Marketing (6) MAJ101 Internship (6)
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