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Marketing

Diploma | 2 years of study | 120 ECTS

 

Students enrolled in this program earn a Diploma in Marketing. The program is designed for students whose career plans include product management, sales management, marketing management, advertising management and marketing research.  Further, it prepares students for higher studies in marketing or business.

 

 
  • To enhance students’ critical thinking, and to develop their analytical, problem-solving and decision-making skills.

     
  • To provide a broad understanding of the marketing function and its significance to the health and  survival of any organization.

     
  • To provide an introduction to the marketing system, its foundations and institutions and expose students to product, promotion, price and distribution decision areas.

     
  • To examine the dynamics of consumer behavior;

     
  • To offer a comprehensive study of the basic concepts of marketing operations and strategic planning.

     
  • To equip students with the ability to formulate, implement and monitor a basic marketing plan.

     
  • To offer students a solid academic background that would enable them to pursue higher studies in undergraduate and professional schools.
 
Accredited
Program of
Studies

 
Career
Office
Multiple
Career
Paths

Professional
Certifications

Experienced
Professors

Flexible
Schedule

Guest
Lecturers


Government
Student
Sponsorship

Friendly
Tuition
Fees
     

Erasmus+
Program

Collaboration
with universities

English
Language
Support
     

Upon successful completion of this program of study, its graduates will:

 

  1. Identify core notions of marketing and the role of marketing in business and society and recognize the valuing process as it relates to making optimal decisions in the domestic and global business environments.

     
  2. Identify and take advantage of marketing opportunities and establish the optimum marketing mix for a business.

     
  3. Develop a market research plan and prepare market and business forecasts for applying a marketing plan.

     
  4. Identify market research needs and implement a marketing plan to meet an organization’s objectives, and to improve marketing performance, and evaluate and plan e-marketing communication as part of the integrated marketing communications plan.

 

 

The program requires a minimum of 120 ECTS credits as follows:

 

Credits

 

 

 

General Education Requirements

54

 

Business Core Requirements

36

 

Major Requirements

30

 

Total

120

 

 

 

COURSES OFFERED 


General Education Requirements


ECO101 Principles of Microeconomics (6)

ECO201 Principles of Macroeconomics (6)

ENG101 English Communication (6)

ENG102 English Writing (6)

ENG201 Advanced English (6)

GRE101 Modern Greek (6)

HST101 European History (6)

HST102 History of Cyprus (6)

MTH101 Mathematics (6)

MTH102 Statistics (6)

MTH201 Finite Mathematics (6)

MTH204 Statistics II (6)

PHI101 Introduction to Philosophy (6)

POL101 Political Studies (6)

PSY101 Introduction to Psychology (6)

SOC101 Principles of Sociology (6)


Business Core Requirements                          
 

ACC101 Financial Accounting (6)

ACC201 Financial Accounting II (6)

ACC401 Managerial and Cost Accounting (6)

CSC101 Introduction to Computing (6)

CSC102 Computer Applications (6)

CSC203 Management Information Systems (6)

FIN101 Principles of Financial Management (6)

LAW101 Business Law (6)

MAR101 Principles of Marketing (6)

MGT101 Principles of Management (6)

MGT302 Organizational Behavior (6)

MGT303 Management Science (6)

MGT401 International Business (6)

MGT403 Business Policy & Strategic Management (6)


Major Requirements                                        
 

MAR201 Marketing Research (6)

MAR202 Advertising Management (6)

MAR203 International Marketing (6)

MAR204 Consumer Behavior (6)

MAR205 Public Relations (6)

MAR306 Services Marketing (6)

MAR308 Strategic Marketing (6)

MAR309 Business to Business Marketing (6)

MAR310 Sales Management (6)

MAR401 Retail Management (6)


The number of teaching hours (TH) for each course is 3 except when otherwise stated.

 

Regarding the usual marketing professions, marketing graduates are ready to start working as interns in a small or large advertising company or in the marketing department of a business or organization. Then the available marketing jobs are assistant, consultant, coordinator, CEO, manager, manager, organizer, marketing specialist, until you become the head of the marketing department.




You will be able to apply your marketing knowledge and skills and see in practice all the marketing principles you learned during your studies. Expect to work from 9am to 5pm and get plenty of overtime when deadlines or big projects come along, do teamwork, and travel locally and overseas to network, find clients, and meet them.




A professional marketing career still includes positions related to advertising, product management, digital marketing, email marketing, international marketing, e-marketing, mobile phone marketing, print advertising and social media marketing. . The price will be determined by the marketing officer, the part will be determined by the distributor, promotion by the marketing officer and the product by the product manager.




Marketing positions require the use of language to sell the product or service, and knowledge of HTML or any other online language will help with the creation of the content of the internet marketing. Product management and development also play an important role in the marketing team, as are market research analysts who research the consumer and customer service to communicate with him.




Media Officers and PRs help promote your ad campaign and make the company, its brand and its customers known, and a sales representative helps you manage the customer relationship. In the meantime, the production supervisor oversees product development and can be an important source of marketing information, while the sales assistant assists in implementing marketing initiatives already designed by the marketing team.

 


To view the admission procedure please click on your country of residence

If you are not sure which procedure is applicable to you please contact the Admissions department at admissions@ac.ac.cy

 

 

 

 


Master in Business Administration
(MBA)

Business Administration
(Diploma - Bachelor)

 



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